McLuhan – “The Message of the Shofar”

Let there (the Medium) be (is the) Light (Message)

Let There be Light โ€“ A Sermon Environment at Hebrew Union College 1970

This sermon was conceived as both a textual sermon dealing with the biblical words โ€œlet there be lightโ€ and an experiential sermon flowing from the statement of Marshall McLuhan โ€œThe Medium is the Message.โ€ Following the basic assumption that light has become our electronic technology, the sermon was set up, or rather the sermonic environment was set up so that not only would the effect of electronic technology on us be talked about โ€“ but also be experienced through the use of five slide projectors and two video tape monitors.

The content of the slides could be divided into three areas, Jewish history and tradition, contemporary societal problems, electronic technology and its products. The video tape monitors were playing from one video recorder an approximately ten-minute informal talk by the creator of the sermon environment โ€“ it was a rather casual โ€œRapโ€ rather than a tightly written talk. Underlying the talk was the music of the โ€œRotary Connectionโ€ singing โ€œTurn me on.โ€

Because the sermon was so much based on the experience of being bombarded by the simultaneous use of all the above-mentioned equipment, it is hard if not impossible to recapture that experience on these pages.

Excerpts from the โ€œsermon environment text experienceโ€:

What you are experiencing (in the Beginning) right now is what McLuhan (God created the Heaven and the earth.) talks about when he says that electric circuitry (The earth was unformed) is (and void) an extension of the (and darkness was upon the) central (face of the deep) nervous system. We get and are capable (and the spirit of God hovered over the) of receiving (face of the waters) a great deal of (and God said) information, (โ€œLet there be lightโ€) much of which is dealt with (and there was light) unconsciously. For example, (all media) the animation of a (are extensions of) personโ€™s body when they (some human faculty) speak tells us much about (psychic) the speaker and the relationship of the speaker to his or her own (or physical) words.

What does all this have to do with the Jews? The People of the book (is the word out?) Learning is not restricted to the textbook (Lo Hamidrash haekar eleah ha maโ€™aseh โ€“ study is not the thing, action is). Learning is also coping with our environment. The average (โ€œAyekah-where are you?โ€) child starting school (read religious school) has already watched more hours of television than the average college student attends in class! What values are taught on the tube? (โ€œThat we sell the poor for silver and the needy for a pair of sandalsโ€ฆโ€) What about the very learning process itself โ€“ how is it affected by this hot media?

We in the religious realm have a choice to make (โ€œBehold I put before you this day good and evilโ€) do we ignore the hardware of technology as irrelevant โ€“ not religious? do we say that electronic media is evil a la Madison Avenue? or do we attempt to make the profane into sacred tools? Do we allow the light of God to blind us? or do we become partners of God by shaping this light into productive life-giving energy? (Therefore, choose life, that thou mayest live.)

Perhaps it is appropriate to close this sermon experience with the Hasidic tale of the rebbe so engrossed in his thoughts that he gets lost in the woods. After some hours of fearful darkness, the rebbe sees a torch light carried by another rebbe. Hurrying towards the most welcome stranger, the rebbe declares โ€œI am lost, perhaps you can help me?โ€ The other rebbe sadly remarks that he is also lost, but he goes on to say โ€œBut, my brother, perhaps we can together find our way out of the darkness, for we both know that the way we came is not the way out, let us go!โ€

Interesting Advertisement

Microsoft Word 3 circa ???

Peshat

This image was the front page of a glossy product brochure for Microsoft Word 3.ย 

Remez

While intended to add gravitas to MS Word, the image for our times connects Scriptures toย  Cyberspace. Rather than linking the Presentation Quality to Word, It suggests to us how software and Cyberspace extend the impact and application of scripture.

Drash

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Sod

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Perspective

It all depends on perspective!!

Peshat โ€“ Simple restatement of the obvious elements

Remez โ€“ Hints โ€“ References to similar elements

Drash โ€“ Stories that expand on the elements and themes

Sod โ€“ Traditionally secrets, but could be personal insights of the viewer

A Visual Midrash on “A Hard Day’s Night”

This presentation was originally done with Beatlesโ€™ music โ€œIts Been a Hard Days Nightโ€ in the background of 49 (7*7) images, each 7th being a sabbath symbols image. It was part of my Rabbinic Thesis at Hebrew Union College, 1971, โ€œJewish Worship as Environment for Encounterโ€ available at https://www.academia.edu/43542599/Jewish_Worship_as_Environment_for_Encounter

A focal point of the video is a piece by A. Raymond Katzย  titled โ€œThe Sabbathโ€ and is part of a series of Katzโ€™s works that are in a portfolio of 12 works by Katz published in โ€œJewish Holidays & Festivalsโ€ 1960 by Crown Publishers. Photos are mostly from various publications circa 1970-71.

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